The people behind the platform
Far & Wide is what marketing and engineering build when they sit in one room. A growth leader who makes brands impossible to ignore, and a CTO who ships enterprise-grade systems on her own — that mix is why the product is genuinely useful, effortless to run, and built for results, not dashboards. Built and run from Amsterdam, the Netherlands.
Yulia Glukhova
Yulia has spent her career mastering the art of making brands impossible to ignore. She built consumer brands at Danone and led a 34-person Marketing and Communications department at Ingosstrakh, one of Russia's largest insurers.
Then, as CMO for growth and brand with a team of 150+ employees at Yandex Eats — Russia's biggest foodtech company — she perfected the playbook for making humans choose one company over another.
Now she's mastering a newer puzzle: what makes AI choose? Before Far & Wide's public launch, Yulia was already developing its core methodology — working directly with companies to understand exactly how AI selects the brands it recommends, and what to change so yours is among them.
At Far & Wide, Yulia co-owns the product, methodology, and strategy, and leads the commercial side: research, market positioning, growth, and customer relationships — turning that research into results for every pilot company.
Tatiana Maes
Tatiana has spent her career on both sides of technology: the enterprise kind, where systems have to hold up for a global energy giant, and the consumer kind, where an app lives or dies on whether people love it.
She spent seven years at Shell, working across enterprise technology and digital transformation. Then, entirely on her own, she designed, built, and launched Spaartje, and took it to number two in the Dutch App Store's food and drink chart, with national press coverage along the way. Tatiana realised that AI visibility is crucial when 30% of all Spaartje downloads came from LLM platforms.
At Far & Wide, Tatiana co-owns the product, methodology, and strategy, and leads the technology: the AI systems, the architecture, and the four agents that do the work of an agency, built to enterprise standards and shipped at consumer speed.
What we hold the platform to
Transparent methodology
You always know which model measured what, and how. No black boxes.
Research-based
We find and analyze the raw data ourselves — conclusions come from our own research, not borrowed studies.
No marketing bullshit
No composite scores, no invented numbers, no promises the methodology can't keep.
We educate
We popularize AEO with the product itself — easy to use, easy to understand.